We men are big on investing. We invest in stocks, bonds, Bitcoin, real estate, art, baseball cards, comic books—you name it, we invest in it. The strategy is always the same: make smart decisions today, reap big profits tomorrow. In line with this thinking, have you ever invested in your face? It is, after all, one of your most valuable assets, the part of you that makes that all-important first impression in business and romance. (Figured that would raise your interest.) 

But, unlike other investments, you can’t buy your face low and sell it high. Your face is here to stay for as long as you are, so it makes sense to take care of it and keep it looking its best. That way, you can leverage it when you need it. If you invest well, it’s sure to be profitable, both in the short- and long-term.

Invest wisely

The good news: Investing wisely in your face couldn’t be easier. For starters, eat plenty of organic fruits and vegetables, drink lots of spring or filtered water, and exercise regularly. To seal the deal, add a simple skincare regimen to your daily maintenance program. A few minutes in the morning and evening is all it takes. If you use pure, natural shaving and skincare products, your investment is risk-free. That’s right, nothing but upside.

For healthier, sexier skin you can bank on, follow this simple regimen…

Cleanse. Proper cleansing removes dirt, excess oils, and bacteria that contribute to uneven skin tone, pimples, blemishes, and a dull or lifeless complexion. Alternate your daily cleanser with an exfoliating facial scrub every other evening.** It deep cleans pores and strips away dead skin cells, giving you a smooth, fresh new face. Incidentally, those same dead skin cells can interrupt razor flow, so it also helps prepare your face for a better shave.**

Tone. Toning completes the cleansing process by absorbing impurities and excess oils. It also promotes better skin tone and clarity for a more balanced complexion. Plus, it stimulates and invigorates the skin while making it more receptive to moisturizer. Our skin toner takes it a step further, flooding your skin with enriching botanicals and essential oils.**

Moisturize. Thanks to sun, stress, and everyday living, your skin loses vital hydration and nutrients daily. It’s up to you to replace them. A good moisture balm or lotion gives your skin what it needs to replenish, revitalize, and support natural skin function. 


Shaving fundamentals

The daily routine of sweeping a razor across your face can wreak havoc on your skin. In the short-term, you’re at risk to razor burn, chafing, nicks, cuts, ingrown hairs, and razor bumps. In the long-term, the constant abuse can lead to a dull or lifeless complexion, fine line, wrinkles, and sagging skin. So you look older, younger. Fortunately, you can minimize—if not eliminate—this wear and tear by prepping before you shave. To protect your skin from the razor’s edge, follow these two simple steps…

Cleanse. Wash your face briskly with a good pre-shave wash. While it strips away dirt and dead skin cells that can impede razor flow, cleansing softens your beard, weakening its resistance. It also stimulates hair follicles, lifting hairs safely up—away from skin—and into ideal shaving position. 

Lubricate. Massage a few drops of pre-shave oil into beard and skin. This further softens hairs and coats them. It also creates a layer of soothing protection and an optimal gliding surface for the razor—for a closer, smoother shave and all-around superior grooming experience. Our pre-shave oil deeply enriches your skin as well. 


Protect your assets 

Too much sun is your skin’s worst enemy. Notice we said too much sun. That’s because a little sun is good for you. It supports your body’s production of Vitamin D, which helps protect your skin from, of all things, the sun. But too much sun can cause irreparable skin damage. 

Your best defense against extreme exposure is common sense and a natural sunscreen. Use a minimum Sun Protection Factor (SPF) of 30, even in cooler months when the sun isn’t as strong. While you’re at it, invest in a hat and sunglasses that provide UV protection. And stay away from tanning beds. 


A proven, bullish strategy

Unfortunately, men’s shaving and skincare products don’t always support optimal skin health. Often, they provide quick fixes that mask core skin problems. Plus, they may contain harsh, often harmful additives that can irritate or dry it out, compromising its vitality. All of which can age it before its time. Your best play is to use shaving and skincare essentials consciously crafted from pure, natural ingredients that safely nourish and condition—for great skin that’s sure to raise the interest of others. Proof positive you’ve increased your face value.