Robert Natali (pronounced Na-TAH-lee) was founded exclusively for men, by men. We never set out to create pure, natural skincare essentials. Our vision was to develop sophisticated, high-performance products that were easy to use and provided a superior grooming experience.
First on our agenda was shave cream, a logical jumping off point since we used it every day. Our goal was to transform the shaving ritual from boring to blissful.
Our criteria were demanding to say the least. We wanted our dream cream to be rich and luxuriant, but still rinse out easily, never clogging the blade. It had to soften the beard, so shaving never became a pulling and tugging match. Plus, it had to create a lush cushion for the razor, to protect against irritation. Finally, we wanted it to condition skin while you shave, leaving it nourished and moisturized.
Close to six years in the lab led to a surprising discovery: Only by using the richest and purest natural ingredients could we realize our vision. Except for a few safe, plant-derived ingredients, chemical additives compromised product performance. Many also proved toxic to skin and health. Not to mention our planet. In time, we found this held true for all grooming and skincare products.
So we went pure and natural and never looked back. And by the way, the shave cream has exceeded our expectations. Naturally it provides a great shave, but that’s just the beginning. It's so good for your skin that instead of rinsing off the residual cream after shaving, we recommend massaging it in. That’s the power of pure.