If you’re serious about looking your best, maintaining healthy, younger-looking skin, and getting the most out of your grooming experience, start by finding out what’s in your skincare products. The ingredients will reveal their true quality and purity. True that.
Skincare labels can be difficult to understand. Why are some ingredients listed on both the front and the back of the label? How come there are two names for every ingredient? Is there a difference between the ingredients at the top of the list and those at the bottom?
It’s all very confusing. And let’s face it, you have other things to do besides analyze ingredients lists on your grooming and skincare products. Even if you take the time to do it, chances are you may not know what you’re looking at. So why bother?
We’ll tell you why. Because it’s important to know what you’re exposing your skin to. Especially since up to 60% of it can be absorbed into your skin, bloodstream, and body, where it may compromise your health. In short, it’s in your best interest to know.
Allow us to simplify the process of reading a label. Skip any ingredients on the front as they’ll be listed again on the back. They are featured on the front to attract your attention. And they can be misleading. The full ingredients list on the back is what separates the men from the boys. And the higher an ingredient is on the list, the more of it there is. Conversely, the lower on the list, the less there is.
Skincare companies are required to list two names for each ingredient, the standardized International Nomenclature Cosmetic Ingredient (INCI) term and the common name. The former can sound a little off-putting, as in the following examples…
Skip the INCI term and focus on the common name, which comes before or after it, often in parenthesis as it is above. Be aware that synthetic additives are represented only by their chemical names. And they’re the ones to watch out for. If you don’t know what they are, we encourage you to find out as they may be potentially harmful. The Environmental Working Group’s website (ewg.org) is a great place to start. [For more information, see our Skincare Glossary.]
To know what you’re getting into—or rather, what’s getting into you—here are a few more tips…
We know all of this is a lot to absorb. (Pun intended.) Our goal is not to overwhelm. We simply want you to know what’s in the products you use, so can avoid those that aren’t safe. You deserve better, you are better than that. No one could ever put a label on you.