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To win consistently in sports, business or life, you need a good offense and defense. It’s the same with skincare. Although it’s never too late to take care of your skin, the best time to start is before you show the telltale signs of aging and damage. In short, start young to stay young.

Diet and lifestyle choices play a major role in what some would call preventive skincare. We think of it as building skin equity. And the pay-off is big. The earlier you start, the bigger the pay-off. It’s so easy to do, so why not do it. After all, whose skin are you going to save if not your own.

Follow these tips for healthier, sexier & younger-looking skin…

Keep It Clean, Boys

Clean your face daily. Proper cleansing removes dirt, excess oils and bacteria that can lead to clogged pores, uneven skin tone, blemishes and blotchiness. Use a pure, all-natural daily cleanser specially formulated to purify, promote healthy pH balance and support your skin’s acid mantle, the natural oil/water layer that retains moisture and provides basic environmental protection.

Alternate your daily cleanser with an exfoliating face scrub. It contains gentle scrubbing particles that remove dead surface cells to reveal a fresh new layer of skin. Besides unclogging pores, it discourages the formation of ingrown hairs, razor bumps and blemishes. It also stimulates circulation, supporting your skin’s natural renewal process. As it’s slightly abrasive, never exfoliate right before or after shaving. Use it every other day as part of your evening skincare regimen.*

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Atone for Your Skin
Toning completes the cleansing process by absorbing impurities and excess oils. It supports better skin tone and clarity for a more balanced, vibrant complexion. Our refining toner also refreshes the skin and floods pores with pure botanical extracts and active nutrients that promote healthy pH balance. It also prepares skin to better absorb hydration from your moisturizer. (Never use skin toner directly before or after shaving.)

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Real Men Moisturize

Pure, all-natural moisturizers saturate skin with essential hydration and nutrients, encourage proper pH balance and promote optimal skin health. They support your skin’s natural ability to repair, replenish and revitalize, and promote collagen and elastin production, both essential to youthful, supple skin. Together these natural functions discourage fine lines, wrinkles, dryness and other signs of aging.

We recommend moisturizing twice daily, mornings and evenings. If you use Robert Natali Grooming Essentials for every step of your shaving ritual, you can skip your morning skincare regimen. And don’t confuse oil with moisture. Even oily skin needs hydration.

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The Eyes Don’t Have It

The skin around your eyes is the most sensitive and delicate, often the first to show signs of stress and aging. That’s because it’s the least hydrated area with the smallest sebaceous (oil) glands. Using an under-eye repair cream nightly before sleep replenishes this overly sensitive skin, promotes clarity and supports elasticity. When you go out in the sun, be sure to wear sunglasses that provide ultraviolet (UV) protection.

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Practice Safe Shaving

Use pure, high-performance shave products to protect, repair and replenish your skin. A pure, all-natural pre-shave wash and pre-shave oil will make all the difference in the world. So will your shave cream and after shave. Instead of damaging your skin, they’ll actually make it noticeably better. And always use a sharp blade. One blade is good for about seven shaves. If you’ve prepared properly and still feel an uncomfortable tugging when you shave, either your blade’s had it or you’re using inferior shave products. [For more information, see Shaving Basics & Shaving Steps.]

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Here Comes the Sunscreen

The greatest single threat to healthy, youthful-looking skin is the sun. Even on cloudy days, ultraviolet (UV) rays can dehydrate skin and cause permanent damage. And your face is always the most exposed and sensitive. Deep wrinkles, discoloration, sunspots, a leathery texture and a dull complexion are the most common forms of damage.

Your best defense against skin damage is a sunscreen with a minimum Sun Protection Factor (SPF) of 30, even in cooler months when the sun isn’t as strong. (Use a higher SPF in extreme conditions and during extended periods of direct exposure.) Liberally apply in the morning before you go out and reapply throughout the day. Avoid direct sun exposure between 11 a.m. and 2 p.m. when UV rays are strongest. If you’re out in the sun, wear a hat and sunglasses that provide UV protection. And stay away from tanning beds.

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Take Your Skin to the Gym

A sedentary life is as bad for your skin as it is for the rest of you. In addition to toning and building muscle, exercise stimulates the circulatory and lymphatic systems, cleansing the body of toxins and delivering vital nutrients to the skin. Perspiration opens and naturally cleanses pores. One half-hour of moderate exercise several times a week helps keep your skin healthy and youthful. Work up a good sweat. Even a brisk walk can noticeably enhance your skin’s tone, clarity and appearance.

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Feed Your Face, Literally

Eat junk food and your complexion will look it. Your skin needs vital nutrients to maintain a healthy, vibrant appearance. The better you eat, the better your skin. The same foods that are good for your body nourish your skin. They promote youthful elasticity, support hydration and discourage aging.

Organic, fruits and vegetables containing Vitamins A, C and E such as tomatoes, blueberries, carrots and leafy greens help your skin naturally repair, replenish and revitalize. Delicious tropical fruits such as bananas, pineapples, papayas and mangoes have proven healing, nourishing, anti-aging and rejuvenating powers. These antioxidant-rich foods neutralize free radicals that can compromise your skin’s vitality.

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Tap into the Power of Water

Your skin gets thirsty, too. Sun, stress and your body’s natural functions deplete it of moisture. Water cleanses and plumps up skin cells, promoting healthy, great-looking skin. Stay properly hydrated with filtered water throughout the day, especially during and after workouts.

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Happy Hour, Unhappy Skin

Drinking alcohol is tough on skin, depleting it of vitamins and essential nutrients. Dryness, puffiness and redness are 100% proof you’ve knocked back a few too many. Over time, excessive drinking can have more permanent effects. These include wrinkles, poor skin tone, sagging, blotches, extreme redness and broken capillaries. When you indulge, chase it back with plenty of filtered water.

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Smoking is Hazardous to Your Skin

Smoking depletes the skin of oxygen and vital nutrients. It also inhibits the body’s production of collagen and elastin production, both essential to youthful, supple skin. When you smoke, your skin ages faster and more dramatically. Telltale signs include dry and thinning skin, a dull or lifeless color, premature lines and wrinkles, discoloration and a loss of elasticity. All of which leads to sagging and a tough, leathery texture and complexion. The end result is a drawn, sunken appearance known as smoker’s face, making you look older than your years. There are no butts about it: for better skin and general health, don’t smoke.

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Obviously, skincare is more than skin deep. Using products made with pure, all-natural ingredients help. (We make that part easy.) Lifestyle also plays a major role. We never preach sainthood—far from it. Just be mindful of the choices you make in your daily life. They can either impact positively or negatively on the way you look and feel.

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*PLEASE NOTE: Exfoliation may aggravate severe acne or certain chronic skin conditions. In that case, stick to gentle cleansing, and consult a dermatologist if problems persist.